The Citizens Foundation is seeking a passionate and self-driven Manager – Instructional Design to lead the design of content for training teachers and principals. This role focuses on creating impactful and engaging learning experiences that address the unique needs of teachers and principals as learners. These experiences will be delivered through in-person, online, and hybrid formats.

The ideal candidate will leverage instructional design principles, learning theories, and pedagogical frameworks to develop comprehensive training materials, courses, and programs. In this capacity, they will play a pivotal role in improving teaching effectiveness, fostering professional growth, and driving transformative outcomes in education.

Needs Analysis and Research:

• Analyze teacher and principal learning needs using classroom observation data, assessment results, career-stage expectations and stakeholder input.
• Research evidence-based practices in classroom teaching and school leadership and adapt them to TCF’s context and policies.

Learning Design:

• Translate needs into measurable learning objectives and design learning journeys, modules.
• Select the right mix of formats (LMS self-learning, video, facilitated sessions, hybrid and on-the-job practice) for each audience and outcome.
• Produce design documents and storyboards that guide development and review.

Content and Script Development:

• Write and oversee clear, engaging content in Urdu and English: e-learning modules, video scripts, facilitator guides, session plans, workbooks and job aids.
• Use storytelling, realistic characters and classroom scenarios to make complex concepts practical for teachers and principals at all experience levels.
• Work with subject matter experts to ensure content is accurate and aligned with curriculum and pedagogical goals.

Assessment and Evaluation:

• Design assessments that check learning and application, including knowledge checks, reflection and practice tasks, and observation tools.
• Pilot materials with teachers and principals, gather feedback and data on effectiveness and revise based on evidence.

Production and Coordination:

• Coordinate with video production teams, LMS administrators and external vendors to turn designs into high-quality learning products.
• Provide creative and instructional input during pre-production, filming and editing to protect the learning objectives.

Quality Assurance, Standards and Safeguarding:

• Develop and maintain instructional design standards, style guides and templates to ensure consistent tone, quality and format.
• Review and quality-assure all learning materials for accuracy, accessibility, cultural sensitivity and alignment with TCF’s mission and values.
• Ensure filming and content comply with TCF’s child protection, safeguarding and media consent policies.

Team and Project Management:

• Develop and manage work plans, timelines and budgets for design projects, and report progress to the Senior Manager.
• Maintain an organized repository of designs, scripts, drafts and final materials for reference and reuse.

Innovation and Continuous Improvement:

• Explore and apply AI and digital learning tools to make design and development faster and more effective.
• Track trends in teacher professional development, video learning and instructional design, and bring best practices into School Learning & Development programs.

• Strong knowledge of learning theories, adult learning principles and instructional design models.
• Ability to write measurable learning objectives and design blended learning journeys across in-person, LMS and video formats.
• Skill in designing assessments (knowledge checks, practice tasks, observation tools) and using evaluation data to improve programs.
• Excellent writing and editing skills in Urdu and English, including scriptwriting and storyboarding for video-based learning.
• Working knowledge of e-learning authoring and design tools.
• Hands-on use of AI tools to research, draft and adapt learning content, with sound judgment on quality and accuracy.
• Project management skills: planning, prioritizing and delivering multiple projects to deadline.
• Ability to lead, coach and give constructive feedback to designers, writers and vendors.
• Strong interpersonal and communication skills for working with subject matter experts, trainers, school leaders and production teams.
• Cultural sensitivity and understanding of the low-resource school contexts in which TCF teachers and principals work.
• Proficiency in MS Office and basic data analysis.

Bachelor’s degree required in education, curriculum, humanities, psychology or social sciences.
Master’s in Education, Instructional Design, Educational Technology or a related field preferred.
Certification in instructional design or e-learning is an advantage.

5-7 years of experience in education, including at least 3 years in instructional design or e-learning development (asynchronous/online courses).
Classroom teaching experience required; school leadership experience preferred.