TCF's initiative ‘Dastak Teacher Training Program’ is an effort to take TCF’s teaching successes to other schools in the country. The program is a teacher training and certification program that helps develop and motivate school teachers teaching in low-cost private schools. The program believes that building leadership capacity in teachers will ultimately improve student learning and help teachers pursue self-learning.

Responsibilities include:

• Conceptualize and lead the creation of audience-specific, creative marketing content and campaigns across all channels
• Define and refine B2B and B2C value proposition and messaging framework
• Monitor and track campaign results and analyze effectiveness and impact of current marketing initiatives, and optimize accordingly
• Lead efforts to gather customer and market insights to inform outreach strategies, increase customer conversions, generate more qualified leads, and build stronger mentor/mentee communities
• Create fact sheets, PowerPoint presentations, and recommendations reports
• Liaison with Content & Training and Operations team for smooth delivery of training cycles and program related deliverables
• Manage relations with all key stakeholders and industry professionals

• Experience in brand building and managing brand identity
• Experience in developing and executing metric-driven, multi-channel marketing strategies
• Experience of digital marketing and communication as well as analytical tools
• Proficient in using marketing related software
• Proficient in content management
• Knowledge of building online communities, ambassador programs, and CRM
• Excellent Urdu communication skills (verbal and written)
• Excellent Project management and team management skills
• A keen eye for aesthetics and details and ability to multitask

Bachelors/Masters (Marketing, Business or related studies)

2-5 years of experience in Marketing & Outreach strategy. Background in social development sector would be a plus