Lead Community & Outreach – Dastak Teacher Training

Lead Community & Outreach – Dastak Teacher Training

  February 21, 2023   

Lead Community & Outreach – Dastak Teacher Training

February 24, 2023
Job Type
Impact Interventions
Field of Interest


TCF's initiative ‘Dastak Teacher Training Program’ is an effort to take TCF’s teaching successes to other schools in the country. The program is a teacher training and certification program that helps develop and motivate school teachers teaching in low-cost private schools. The program believes that building leadership capacity in teachers will ultimately improve student learning and help teachers pursue self-learning.

Responsibilities include:

  • Conceptualize and lead the creation of audience-specific, creative marketing content and campaigns across all channels
  • Define and refine B2B and B2C value proposition and messaging framework
  • Monitor and track campaign results and analyze effectiveness and impact of current marketing initiatives, and optimize accordingly
  • Lead efforts to gather customer and market insights to inform outreach strategies, increase customer conversions, generate more qualified leads, and build stronger mentor/mentee communities
  • Create fact sheets, PowerPoint presentations, and recommendations reports
  • Liaison with Content & Training and Operations team for smooth delivery of training cycles and program related deliverables
  • Manage relations with all key stakeholders and industry professionals

Required Skills

  • Experience in brand building and managing brand identity
  • Experience in developing and executing metric-driven, multi-channel marketing strategies
  • Experience of digital marketing and communication as well as analytical tools
  • Proficient in using marketing related software
  • Proficient in content management
  • Knowledge of building online communities, ambassador programs, and CRM
  • Excellent Urdu communication skills (verbal and written)
  • Excellent Project management and team management skills
  • A keen eye for aesthetics and details and ability to multitask


Bachelors/Masters (Marketing, Business or related studies)


2-5 years of experience in Marketing & Outreach strategy. Background in social development sector would be a plus

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