Senior Manager – Global Digital Fundraising

Senior Manager – Global Digital Fundraising

  September 13, 2023   

Senior Manager – Global Digital Fundraising

September 21, 2023
Head Office, Karachi
Job Type
Global Development
Expected Travel
Field of Interest
Product Development & Management


The Citizens Foundation (TCF) seeks for an individual to drive digital fundraising initiatives at TCF. Lead strategic planning, develop user-friendly donation and crowd funding platforms, optimize user experience, analyze data for informed decision-making, and engage donors effectively. Shape donor journeys, implement A/B testing, and ensure compliance and security. Join us in making a tangible impact through innovative fundraising strategies. 

In this role, you'll be at the forefront of driving our fundraising efforts through strategic planning, innovative platform development, and engaging donor experiences. Collaborating closely with fundraising and marketing teams, you will define ambitious fundraising goals that resonate with TCF's mission and financial objectives. Your expertise will be pivotal in identifying diverse donor segments and crafting targeted strategies that inspire contributions.

  • Strategy Development: Partner with fundraising and marketing to set goals. Design strategies targeting diverse donor segments. Periodically refine strategies based on results and trends.
  • Online Donations: Spearhead the creation of user-friendly online donation platforms. Collaborate with UX/UI teams for a seamless donation journey. Offer multiple payment choices for donors.
  • Crowd Funding: Choose platforms aligning with TCF’s aims. Launch and monitor crowd funding campaigns, and work with content teams to craft engaging narratives.
  • Donor Relations: Manage comprehensive donor profiles. Automate communications like thank-you notes and updates. Team up with communication experts for engaging donor content.
  • Data Analytics: Employ data tools to track donation trends and behaviors. Extract insights for strategy optimization. Offer data insights to TCF leadership for informed decisions.
  • UX Optimization: Regularly get user feedback. Collaborate with tech teams for device-responsive platforms. Continually refine platform functionality.
  • A/B Testing: Organize A/B tests on donation page components. Use test outcomes to refine campaigns. Make data-backed iterative enhancements.
  • Reporting: Provide regular insights on campaign outcomes. Present results to leadership for transparency. Work with finance for accurate donation reporting.
  • Donor Journey: Map donor touchpoints with TCF. Highlight and implement ways to enrich this journey. Design strategies to foster prolonged donor relationships.
  • Security & Compliance: Ensure all platforms adhere to data and privacy regulations. Prioritize donor data security and employ latest encryption. Regularly update security measures.
  • Email Marketing: Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Required Skills

  • Agile Experience: Proven capability in agile digital product management.
  • Strategic Planning: Skilled in creating product visions and strategies with multiple stakeholders.
  • Methodological Expertise: Versatility in applying product management methodologies.
  • Full Lifecycle Know-How: Comprehensive experience in product lifecycle, team roles, and delivery requirements.
  • Metrics Management: Adept at setting and monitoring key performance indicators.
  • User-Centric Design: Applied experience in user-centered design and user testing.
  • User Journeys: Proficiency in complex user journey mapping.
  • Requirements Analysis: Skill in refining functional and non-functional requirements.
  • Documentation Management: Experienced in handling backlogs, user stories, and acceptance criteria.
  • Data-Driven Decisions: Utilizes data and insights for decision-making.
  • UX & Accessibility: Strong understanding of UX principles and web accessibility.
  • Team Collaboration: Effective in building relationships and cross-team collaboration.
  • Conflict Resolution: Able to navigate complex situations and resolve differences.
  • Communication Skills: Excellent in both verbal and written communications.
  • Pro-Activeness: Demonstrates assertiveness, resilience, and convincing abilities.
  • Strategic Thinking: Capable of big-picture insights to aid leadership decision-making.


Bachelor’s degree in marketing or relevant field


6 Years of working experience, 2 years of experience with Digital products

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