Global Digital Manager

Global Digital Manager

  January 15, 2024   

Global Digital Manager

Published
January 31, 2024
Location
TCF Head Office - Karachi
Category
Job Type
Departments
Marketing
Field of Interest
Marketing
Location
Karachi

Description

Media & Performance Management:

  • Create campaign briefs and presentations for TCF’s digital advertising agency to make them understand the scale, scope, and objectives of various digital campaigns.
  • Create and manage digital media budgets for TCF and its country partners.
  • Negotiate and collaborate with the agency to purchase digital advertising space.
  • Collaborate with the agency and develop integrated digital media strategies.
  • Keep abreast of SEO and integrated marketing trends
  • Conduct keyword research to guide agency & content teams
  • Prepare and deliver presentations on digital advertising strategy especially for major global campaigns and share them with country partners and fundraising teams.
  • Coordinate the implementation of digital media plans with the agency.
  • Collaborate with country partners and fundraising teams to deliver fully integrated campaigns.
  • Collaborate with the Creative team to provide campaign artwork to the agency.
  • Track digital campaign performance and share with all stakeholders.
  • Analyze campaign metrics, prepare performance reports, and provide recommendations.
  • Monitor market trends and identify new digital opportunities.

Digital Products:

  • Online Donations: Spearhead the creation of user-friendly online donation platforms. Collaborate with UX/UI teams for a seamless donation journey. Offer multiple payment choices for donors.
  • Crowdfunding: Choose platforms aligning with TCF’s aims. Launch and monitor crowdfunding campaigns, and work with content teams to craft engaging narratives.
  • Donor Relations: Manage comprehensive donor profiles. Automate communications like thank-you notes and updates. Team up with communication experts for engaging donor content.
  • Data Analytics: Employ data tools to track donation trends and behaviors. Extract insights for strategy optimization. Offer data insights to TCF leadership for informed decisions.
  • UX Optimization: Regularly get user feedback. Collaborate with tech teams for device-responsive platforms. Continually refine platform functionality.
  • A/B Testing: Organize A/B tests on donation page components. Use test outcomes to refine campaigns. Make data-backed iterative enhancements.
  • Donor Journey: Map donor touchpoints with TCF. Highlight and implement ways to enrich this journey. Design strategies to foster prolonged donor relationships.
  • Security & Compliance: Ensure all platforms adhere to data and privacy regulations. Prioritize donor data security and employ latest encryption. Regularly update security measures.
  • Email Marketing: Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

 

Education

Master’s or Bachelor’s degree in Marketing, Digital Advertising or relevant field

Experience

At least 3 to 4 years of work experience in media planning and buying at an agency

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