Brand Manager

Brand Manager

  August 19, 2022   

Brand Manager

August 19, 2022
TCF Head Office, Karachi
Job Type


To translate TCF’s marketing objectives into creative strategies and dynamic campaigns. To create a consistent brand message through strong design and produce creative solutions for print and digital projects. Manage the in-house creative team and take the lead in managing external creative agencies when required.

  • Manage the creative team and control all creative projects for the organization.
  • Produce ideas, design and artwork in response to projects briefed in by key stakeholders.
  • Manage and organize creative projects schedule.
  • Ensure project deadlines are met and sign off procedures maintained.
  • Develop and present ideas and concepts to the Digital Manager, Chapter Service Manager, Product Managers and other stakeholders based on their briefs.
  • Manage and liaise with suppliers (printers, creative agencies, production houses, photographers, media agencies, copywriters, video, web and digital developers).

Required Skills

  • Ability to conceptualize ideas and develop innovative creative solutions.
  • Expert knowledge of layouts, graphic design fundamentals and typography.
  • Ability to understand the organization’s communication needs and market conditions in order to develop successful creative campaigns.
  • Must possess a strong working knowledge of print design, videos, brand development, integrated campaigns and the creative process.
  • Ability to supervise and mentor the team members.
  • Excellent writing and storytelling skills
  • Ability to lead projects from concept to completion using industry standard best practices throughout the design process.
  • Good verbal, written and presentation communications.
  • Effective time management and project management skills.
  • Ability to multi-task and be detail orientated.


Bachelor's or Master’s Degree in Business Management, Communication Design, Advertising Management or other relevant field.


5 years of experience ideally in managing a creative unit.

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