We are seeking a General Manager – Global Growth to lead TCF’s global digital fundraising engine and drive efficient revenue generation across Pakistan, the US, UK, Canada, Europe, the Middle East, and Australia. The role leads performance marketing, SEO, analytics, product, and website operations, and calls for a strategist who can align multiple senior stakeholders, including TCF’s senior leadership, Board, and international country partners, behind a single growth agenda.

Key Responsibilities
Strategy & Planning:

Set and own TCF’s global digital growth strategy across all markets (Pakistan, US, UK, Canada, Europe, Middle East, and Australia).

Drive efficient revenue generation as the core mandate, with direct accountability for ROAS, CAC:LTV, and ARPU.

Translate organizational fundraising targets into annual growth plans, budgets, and quarterly priorities.

Own the global digital marketing budget and allocate it across markets and channels based on return.

Identify and prioritize high-potential donor segments, geographies, and new markets.

Senior & Multi-Stakeholder Management:

Act as TCF’s lead voice on global digital growth with senior management and the Board, presenting strategy, performance, and investment decisions.

Build trusted relationships with the leadership of TCF’s international country partners, influencing without direct authority to align priorities and targets.

Manage multiple stakeholders across markets, time zones, and cultures, building consensus and making difficult trade-offs on budgets and priorities.

Work with internal teams, including finance, development, communications, and technology, to align goals, reporting, and the donor experience.

Represent TCF with senior external partners, including advertising platforms, agencies, banks, payment gateways, and institutional partners.

Performance Marketing:

Lead paid acquisition across Meta, Go Performance Marketing: ogle, TikTok, Reddit, LinkedIn, and Bing.

Improve ROAS and acquisition costs through structured testing of audiences, creatives, bidding, and budget allocation.

SEO & AEO:

Lead organic growth across traditional search and AI answer engines to build high-intent, low-cost donor traffic.

Integrate organic and paid strategy into a single acquisition funnel.

Analytics & Reporting:

Own analytics, attribution, and reporting, giving leadership a single, trusted view of growth performance.

Use funnel and donor data to identify inefficiencies, reduce drop-offs, and direct investment.

Product:

Own the roadmap for TCF’s global donation platforms and fundraising products.

Improve conversion and donor lifetime value by removing friction across the donor journey, from landing page to payment gateways.

Website Operations:

Oversee TCF’s global websites, including content, user experience, site performance, and conversion rate optimization.

Ensure websites across all markets are fast, localized, and built for conversion, with reliable payment experiences.

Team Leadership & Innovation:

Lead and develop the team across performance marketing, SEO, analytics, product, and website operations.

Run a disciplined cadence of testing, review, and reporting across the function.

Explore new channels, markets, and partnerships, and keep the function current on emerging platforms and AI tools.

Preferred Skills

• Exceptional senior stakeholder management, with a record of influencing boards, C-suite leaders, and partners across geographies.
• Strong strategic thinking, with the ability to turn organizational goals into growth strategies and operating plans.
• Hands-on expertise across performance marketing, SEO/AEO, analytics, product, and website operations.
• Strong command of ROAS, CAC:LTV, ARPU, attribution models, and conversion rate optimization.
• Understanding of donor or consumer behaviour across different markets and cultures.
• Experience managing large digital marketing budgets and cross-functional teams.
• Experience with donation platforms and CRM tools such as Salesforce is a plus.
• Excellent communication, analytical, and leadership skills.

Bachelor’s degree in Marketing, Business or relevant field; Master’s degree or MBA preferred

At least 8 to 10 years of work experience in growth or performance marketing for B2C businesses, including senior leadership of multi-market / international growth (mandatory) and senior stakeholder management